“I love when people come up with original ideas, things that you just haven’t seen before. This is cool. I haven’t seen something like this out there.”
— Guy Raz
I recently joined Guy Raz and Kip Tindell, founder and former CEO of The Container Store, on the How I Built This: Advice Line podcast!
I shared how my lifelong habit of building a “pillow fortress” inspired the SherpaNest™, and how I turned that idea into Kaomi Sleep, generating more than 197 million organic views along the way.
I also asked a question that has become increasingly important as Kaomi Sleep grows:
How do you turn a viral product into a lasting brand?
Guy and Kip discussed what comes after early traction, how to continue innovating, and how to build a brand that extends beyond the product that first put you on the map.
The SherpaNest™ may have been the beginning of Kaomi Sleep, but it’s not the end of the story.
I’m incredibly grateful for this opportunity and for every person who has supported Kaomi Sleep along the way.
Listen to the full episode:
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